With advertisers looking for 21st century alternatives to traditional quarterly upfront buys and an increase in interest for new ways to measure TV ad performance, it’s obvious that Connected TV is under a spotlight this year. The number of consumers that have cut the cord is incredible! eMarketer found that there were less than 78 […]
Consumers have become digital-first consumers. These 21st century consumers continue to propel the rise of Direct-to-Consumer brands. As marketers, we need to answer this question: What is the best way to reach this desirable audience group? Direct to Consumer shoppers are expanding across all age groups including: young, more educated, and frequent online shoppers. They
Connected TV Viewers Likely to Take Action
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Traditional Linear TV Matches Programs To Demographics In the early days of television programming and advertising, advertisers “sponsored” the programs that most aligned with the product. For example, Pall Mall cigarettes sponsored “The Big Story” crime drama in the 1950’s. And the “Marlboro Man” sponsored auto racing events and shows in the 1960’s. And, even
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Viewers Streamed A Record 12.2 Billion Minutes in 2020 Most of 2020 was arguably spent on the couch in sweatpants, and that’s evident by the significant rise in the amount of streaming tv ads the industry saw. The total number of global streaming service subscriptions surpassed 1.1 billion at the end of last year, with the
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Advanced TV’s Demand Side Platform
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2021 – Streaming Wars: Disney+ vs. Pluto vs. Peacock vs. Paramount+ vs. HBOMax Streaming Services With the introduction of streaming services like Disney+ and Hulu, a growing number of TV users are canceling their satellite and cable services in favor of streaming videos on their Smart and Connected TVs. Read on as we look at
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In layman’s terms, over-the-top (OTT) Streaming involves advertising to viewers while they stream videos over their smart devices such as their connected TVs. By hiring the right ad agency, you can directly market your brand to the relevant target audience based on the platforms they are most active on. What Does Ad Streaming on
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